SowetoBred (SB) is the foundation of everything that grew into PRE.

Before the events, the music, the programs — there was a simple idea: give Soweto skaters real access to gear, support, and a place that understands them.

SB exists for one purpose: for skaters, by skaters.

SowetoBred is the heartbeat of local skate culture — a brand created inside the township, shaped by the streets, and run by people who actually skate.

It’s not just about selling gear; it’s about closing the access gap and making it possible for young skaters to grow without needing to leave their community to get the basics.

SB-Skateshop is the longest-running PRE project and the anchor of the entire ecosystem.

It offers:

• quality skate gear
  
  
• fair pricing
  
  
• real advice from real skaters
  
  
• support for beginners and rising talent
  
  
• a home for kids who just want to skate but don’t have resources
  
  

This is where the culture starts — a space built to keep skateboarding alive and progressing in Soweto.

SB-Spazzashop brings everyday essentials to the same community that SB-Skateshop serves.

It exists to make life easier for young people and families — a practical extension of the brand’s mission to give more access, more convenience, and more support locally.

Not every kid can travel across the city to buy a deck, wheels, or shoes.

Not every kid has someone at home who even understands skateboarding.

SowetoBred fills that gap by bringing everything closer:

• closer to the streets
  
  
• closer to the kids
  
  
• closer to the culture
  
  

It keeps the community tight, the prices fair, and the mission pure.

• SB-Skateshop – Skate gear rooted in real experience, made to grow local talent.
  
  
• SB-Spazzashop – Everyday essentials to support the community SB was built for.
  
  
• Local Projects – Pop-ups, givebacks, and youth support initiatives.
  
  
• Skater-Led Culture – A movement built by the people who actually push boards every day.

To make skateboarding accessible in Soweto by providing gear, support, and a space run by skaters who understand the lifestyle.

A future where every kid in Soweto has the access, equipment, and community they need to skate, grow, and build their own path — without ever feeling left out.