exists to bring culture, creativity, and community together under one roof.

From Soweto to the world, PRE is building a space where young talent can grow, create, and see their ideas come alive.

PRE is an online creative warehouse — a home for different stores, ideas, and movements that all live in the same ecosystem.

We’re here to make access simple: whether it’s skate gear, everyday essentials, apparel, or creative projects, it all lives in one place.

In communities like Soweto, opportunities don’t always come easy. PRE exists to close that gap.

We focus on making it easier for young people to learn, create, start businesses, and stay inspired.

Every shop, every project, every event under PRE pushes the same mission: culture forward.

• PRE Skateshop – Quality gear for skaters, built with real understanding of the culture.
• SpazzaShop – Everyday essentials and lifestyle items for the community.
• PRE Apparel – Clothing built for movement, expression, and identity.
• PRE-Showtime – Events, youth programs, panels, career expos, and community projects.
• Showtime Shongi – Creative work, music, and campaigns that tie back into the PRE universe.

Everything connects. Everything serves the community.

To empower young creators by giving them tools, access, and a platform that grows with them.

A world where township-born creativity stands global, where kids don’t need permission to start, and where culture has a headquarters — PRE